Over the years televisions have become bigger, better and thinner. But the shiny black screens remained a dilemma for a lot of us (interior) design lovers. Why not design a television that is aesthetically attractive and that blends with your furniture? With this idea in mind Samsung Electronics asked renowned French designers Ronan and Erwan Bouroullec to design a television that complements the aesthetics of a modern home environment.
The SERIF TV is a product of two passions: technology (Samsung) and design (Bouroullec). Drawing inspiration from the simple elegance of typography, the Samsung SERIF TV forms a serif font capital “I” shape in profile (hence the name). This form enables the television to be positioned anywhere in the home. It can be placed on furniture, on a shelf or, with the attachable legs, left freestanding. The SERIF TV looks great in any type of room, as you can see from the images above and below. Whether in the living room, kitchen, bedroom or office, the timeless design makes the television blending harmoniously with its surroundings.
“From the outset of designing SERIF TV our aim was to craft an object that fused technology with our knowledge in furniture design and to create a solid presence that would sit naturally in any environment,” says Erwan Bouroullec. And Ronan and Erwan didn’t just redesign the outside of the TV; they even redesigned the user interface, coming up with an abstract but enticing setting called “Curtain mode.” Curtain mode takes whatever is being shown on the screen and blurs it, transforming it into shimmering abstract shapes like a digital curtain.
Looking closely at the design it is obvious that the SERIF TV was carefully crafted with the needs of real homes in mind. A woven removable cover hides the TV’s ports while a discreet pocket keeps the cables tidy. This makes the television look great from every angle, even from the back!
With Samsung’s SERIF TV the television is no longer a giant ugly black screen dominating a room. It is a design object that is made to fit in the world in which we live.
This beautiful home is located in the South of Sweden, in the countryside of Skåne to be precise. The house, belonging to food blogger Anja and her husband Martin, has that typical Scandinavian vibe. The white walls and floor let in as much as light as possible to make the most of the limited available natural light in winter time.
Again a light Scandinavian home with some touches of autumn! The wooden accessories, linen textiles, rugs, the splashes of ochre here and there … all these elements give a warm and cosy feel to the various spaces. Are you ready to move in? This beautiful apartment in Gothenburg (Sweden) is actually for sale!
This beautiful Scandinavian home, located in Värmland in Sweden, is ready for autumn! Golden brown accessories (such as the pillow) and candles give a warm and cosy atmosphere. I love that gorgeous stove!
This lovely kids room is decorated in beautiful soft colors. The bed is designed by Rafa kids and comes in 4 finishes : wood, whitewash (featured in this post), white and dark chocolate. the subtle lines of this bed make it a beautiful element of any space. The bed is lifted just enough from the ground to provide the best comfort when lying, sitting or chilling out on, during the day. It is a very slim bed design with a great material efficiency. The best of both worlds: very sustainable in production and beautifully minimal in design. The table is a new additional to the Rafa kids family. This versatile piece of furniture can be use a (side) table or as a bench.
This is the beautiful cottage of the owners of Mjölk, a design shop in Toronto selling work by artists and artisans from Scandinavia and Japan. The original cottage was “musty, moldy, and stuck in the seventies” but an extensive renovation transformed it in a lovely summer home. The whole inspiration for this cottage was the “Finnish summer home”. The owners explain: “There is a large Finnish and Estonian community in Ontario, in fact we have the highest amount of Finns outside of Finland. We liked the idea of bringing back the cottage to it’s original state with natural pine floors, and simple practical furniture. We wanted the pieces we chose to furnish the cottage with to feel as if they had always been there.”
This is the stunning farmhouse belonging to Tamsin Caravan, her husband Allan Walker and their daughter Martha. From this working farm in the hills of Gippsland, Tamsin hosts beautiful lunches and workshops using meat and produce grown and gathered on the farm and in the rambling kitchen garden. Lunches and classes are held in the hilltop farmhouse with views down the valley out every window. Tamsin: “The joys of a shared table, conversation, home grown food; this is the good stuff of life.” I love the interior of the house which has a very warm and welcoming atmosphere. Many of the furniture pieces are hand made by Tamsin’s husband Al. Throughout the house vintage kilim rugs give warmth and character you can find similar rugs at Le Souk)