THE FASHION FILES: FASHION FROM ICELAND

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Fall is in the air and it is time again to stock up on winter clothes. I recently bought this woolen Icelandic sweater from Farmers Market and I love it. Farmers Market is an Icelandic design company and clothing brand founded in 2005 by a young artist couple – a designer and a musician. With strong ties to the vibrant Icelandic music and design scene, the Farmers Market design concept and inspiration draws from Icelandic roots, combining classic Nordic design elements with chic modernity. Natural fabrics, craftmanship and respect for the environment are key values of the brand. Authentically styled, yet sophisticated and wearable, the clothing is suited for a wide range of occasions, outdoor activities as well as city life. Designer Bergthora Gudnadottir: “We place ourselves at a junction. A place where heritage meets modernity, the national meets the international, and the countryside meets the city. We find this an exciting place to explore.”

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Farmers Market: “We believe that sustainable fashion and recycling is not just a passing trend, but a key to the future. As our brand name suggests, we focus on using natural materials for our designs. Synthetic fabric is kept to absolute minimum and only used for fabric strengthening, water repellence, or an occasional decor deemed necessary by the designer. We are proud to be working with some of the finest textile producers in the business. Our fabrics include merino wool from Australia, recycled yarns from Italy, waxed cotton fabrics from British Millerain, Indian raw silk, as well as the unique Icelandic wool from our local yarn mill. By the same token, we carefully choose production companies to work with, both locally and overseas. We like to work with people who share our vision of creating beautiful, high-quality products while maintaining the highest ethical standards towards humans and nature.”

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2 Responses to THE FASHION FILES: FASHION FROM ICELAND

  1. Love the cold and the winter … love Iceland but I need more hotel ideas because I am shooting a calendar there in November for Baker Furniture.

  2. Wow wow! This is just fabulous and the images are amazing- I’m especially loving that leopard blanket

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