sarjaton by iittala

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Finnish label Iittala has created a beautiful new set of tableware called Sarjaton, which be available from September 2012. Translated, Sarjaton means ‘without series’, a reference to the authenticity of the design language and the mix-and-match quality of this well-considered ensemble. I love the simple and elegant design and the beautiful soft colors that really match very well together.

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Iittala has brought together six young Finnish designers from fashion, product, graphic and digital design to create this collection with not only an inherent respect for craftsmanship and dining rituals, but also a respect for the values that enrich contemporary living.

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6 Responses to sarjaton by iittala

  1. Maria @ Scandi Foodie

    I saw these in a magazine in Finland just recently and really fell in love with the design! I grew up with Iittala and I’ll have to add these to my collection! :-)

  2. oh, i’m in love!

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