Good news: Polaroid is not completely gone! Urban Outfitters has partnered with The Impossible Project to support their mission to restart and reinvent instant film photography. When Polaroid ended production of Instant Film in 2008, The Impossible Project bought all the machinery and equipment at Polaroid’s Dutch factory where the instant films were made. They aim to re-start production of analog instant film for vintage Polaroid cameras in 2010.
This year, Urban Outfitters will present a limited edition of 700 hand-numbered deadstock Polaroid camera kits. This edition will include one pack of deadstock Polaroid Instant Film and one of the most sought after analog instant cameras: the Polaroid One600 classic, the last Polaroid camera ever produced. Urban Outfitters will also offer additional deadstock original Polaroid Type 779 Instant Film saved from the last production runs made at the last Polaroid factory in Enschede, The Netherlands. (Film will retail at $24 per pack and camera kits at $180 each.)